Farmers & Ranchers

Protect your interests, protect your farm.


Our team historical roots are in the Farming and Business communities, and therefore understand the stresses, and rewards of their labour(s). Former chair of CAFA (Canadian Association of Farm Advisors for the Calgary – Red Deer Chapter). CAFA is a not for profit association dedicated to the education and success of the Farming and Ranching industry.

Our team will provide clarity where there is complexity, present an easy to understand quality financial plan with built-in solutions to your needs while maintaining harmony in your family circle when transferring to the next generation.

We believe that all Farmers and Business Owners are unique and deserve a well thought out, and comprehensive road-map which we will review regularly and update all as needed.


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Given our experience and expertise, every operation should have a minimum of three, maximum could be five to seven, depending on the size of the farm operation. Some have additional relationships such as Bankers, Agronomists, Risk managers, Cfo’s, and so on.

Every successful farmer will need an Accountant, and or a CPA, a Financial Advisor, and Lawyer.

Many assume that an Accountant or CPA, is a Financial Planner; however, their purpose can be quite different, unless they have their CFP or relevant designation. You should seek clarification as what services they provide? In most cases, they only provide accounting & tax planning services.

A Financial Advisor has many roles. In today’s world, many financial advisors only provide Investment & Insurance products, when, in fact, there are six or more key planning disciplines. It is our firm belief that all farmers should receive complete holistic advice.

Tax Planning, Cash – Flow, Education, Debt, Investment, Insurance, Retirement, and Estate, Farm Succession.  Peters Wealth Management provides a comprehensive financial plan.

Peters Wealth Management does not charge a fee for building a holistic financial plan. Consultations provided at no cost, no obligation to all.  Full financial disclosures provided transparently and at the time of any transaction executed at the request of the client.

Farm Succession and transfer of wealth from one generation to the next requires the involvement of Farm Planning Specialists, CPA, and Estate & Planning Specialist, which is provided to you by Peters Wealth Management.

*CPA and Legal services are an independent value chain of advice; therefore, the cost of these specialists, are subject to their Fee schedules.*

Without a buy-sell agreement, you could find yourself sharing the reins of your LLP or corp with your former partner’s spouse, children, or someone else. Would you want to be in business with someone who knows little about your business and does not have skin in the game?

A buy-sell agreement in basic terms, is an exit strategy for you and your business partners. It can protect you, your family, and partners, because it sets ground rules for how ownership shares should be dealt with or restructured, should you, or one of your partners leave the business.

If you ever need to act on your buy-sell agreement, the money will change hands. Do you have a cash account set aside for this purpose? Sources of revenue could include cash, CSV, installments, or collateral loans. Many shareholders and partners utilize life insurance as a cost- and tax-efficient solution. Cash values, also known as CSV, are available. If an entity-redemption agreement is in place, the Entity, LLP, or Corporation purchases individual life insurance contract on the lives of each owner. The entity then funds the monthly or annual premium and is both the owner and beneficiary of the agreement.  When an owner of the policy passes away, the LLP, Corporation, an or Entity uses the income-tax-free sheltered death benefit to purchase the deceased owner’s shares. A cross-purchase buy-sell,allows each owner to buy a policy on the other owner(s). When one of the owners’ passes, the surviving owner(s) use the death benefit to purchase the deceased owner’s shares.

Yes, one of the greatest threats to your livelihood, is the ability to manage your risk beyond your control.  All shareholders included in your LLP, or Corporation, run the risk of Death, Disability, Failure of Health, and eventually Long Term Care. Ask yourself this: If something were to happen that affected my ability to earn an income, how would I fare? What if this happened to my partner(s), how would it affect my LLP or Corp?

A well-designed estate plan will provide a road map for the transfer of property from one generation to the next while reducing or deferring taxes. However, as a farmer, you may have other estate planning objectives:

  • What is Fair & Equitable?
  • How do I provide for the Farming heirs?
  • What do we need in Retirement?
  • Preserve wealth and minimize current taxes, and Capital Gains upon rollover?
  • Estate preservation and minimization of taxes upon death?
  • Liquidity at death sufficient to meet debts, tax liabilities and other obligations?
  • Transfer of farm to beneficiaries without dissolution of the business?
  • Equitable distribution of the estate for children not involved in the farm operation?
  • Protection of the Farm against a person’s Illness, Disability, Failure of Health, or Death?

Every Canadian, should at a minimum have Living Will, Medical Directives, POA, and whatever else may be required, depending on your situation. It is recommended your documents be five years current and reviewed every two years. ***These documents can neither be changed or updated, once the person in question has lost capacity****.


An amazing group of professionals that has your best interests at heart. William Peters is truly a master of his craft and PWM is best in class when it comes to personal wealth, succession planning, tax planning, and risk management. Thank you for all that you do!



I am very pleased with Peters Wealth Management. William Peters genuinely cares about people. He has years of experience investing. He actually listens to my concerns and gives recommendations based on my goals. I receive regular reports and personal phone calls. If you are tired of the banks not caring about you or your investments, I would highly recommend giving William Peters a try.


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Our commitment to face-to-face relationships, a proven investment approach, the breadth of our products, and the depth of our management are what make a relationship with us so rewarding.

We look forward to working with you to help you achieve your lifelong financial goals.


I have known William for many years. Gives great personal service and goes out of his way to help you with any personal issues that might arise in your life – positive or negative! Always stays in touch and goes that extra mile! I have recently switched to Williams’ new company and they absorbed my transfer fees for me! This was very much appreciated. Keep up your great service Will! 🤗



A strong team that will help you reach your goals. I’ve worked with William and his team for the last few years and I feel confident that our financial plan is the best for my family. He’s always just a phone call or email away!


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    We met William ( Will) Peters of Peters Wealth Management at Agri – Trade in November 2018. Our operation at the time was valued a 5.5 Million, however we would have ceased to operate within eighteen (18) months, had we not met Will. Like many farmers, our only advice came from Accountants, Bankers, and other Farmers, which was our downfall.

    We good accountants, but when we needed financial support, our financial institutions failed us. “ When things were tough, the response was, sorry we can’t help you. When we were flush with cash, the banks were all to happy to bury us in debt. The accumulation of debt, lack of financial literacy, and most of all, we suffered from “SOS”, Shiny Object Syndrome. Three years later, we are in a vastly improved situation, and happy to say that we will be a 4th generation farm. On behalf of our family, we are grateful for all that Will, His Team, and his Financial Partners have done for us, and continue to do moving forward. If this testimonial sounds like you, Call Will, you will glad you did.

    Thank you for saving our 3rd generation Farm & Business.

    O.A.D and family.

    I met William (Will) Peters six years ago at a CBIC conference. In hindsight, I made the mistake of not to calling him until four years after meeting him. Where do I begin? This is a hard testimonial for me to write due to the fact that I don’t know which to praise more? Will and his Peters Wealth Management team were the catalysts in providing financially sustainable solutions.They worked with our CPA, Lawyer, and introduced us to valuable partners specializing in all things AG.Navigating the mine-field of my 75-year-old father’s retirement from farming and intergenerational transition would not have been possible without PWM. A comprehensive plan was built for my parents, and also for my family. The introductions made to marketing specialists, strategists that helped us hedge feed, livestock, commodities, and a banking specialists/brokers that got us a great 10-year bank deal. My point is… in a world where everyone is out to get rich quick on your dime, Peters Wealth Management, Scott R (Our Financial/Banking Specialists), did what was best for us, and has put us in the driver’s seat for generations to come. The family farm is now in a position to double in size and will result in our tax & financing costs being contained.

    All our investments, insurance and complete planning needs are taken care of by Peter’s Wealth Management. Will and Scott R are always one phone call away. They started out as strangers, now friends, and happy to say they have our back.

    This is one of the best decisions I have ever made in my Agricultural Career.

    Alberta Cattleman


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